Gabriela Gironas
Gabriela Gironas (they/them) is a Forbes 30 Under 30 honoree and a leading voice at the intersection of music, tech, and the creator economy. The child of Bolivian immigrants, Gironas has spent over a decade championing empathy-led partnerships and building platforms for underrepresented creators to thrive. Their career spans powerhouse brands like YouTube, Reddit, Fender, Human Re-Source, and Q&A, as well as mission-driven organizations like Keychange U.S. Currently, they serve as Senior Director of Creator Strategy at Wasserman and as the Founder of Cool Shit, Cool People—a boundary-pushing creative agency focused on elevating the next wave of talent and tech.
At Wasserman, Gironas has led creator strategy for global brands like Google Play, Taco Bell, Pinterest, Samsung, and more—developing scalable frameworks that help brands identify, activate, and collaborate with creators across platforms. Their work blends talent development, data-driven decision-making, and culture-first storytelling to drive meaningful impact and real results. This role continues a decade-long track record of launching breakthrough fan campaigns and building artist careers—whether it’s crafting a re-release strategy for Julia Michaels or growing ANGEL22’s following from zero to 10 million. From BTS billboards in Times Square to redefining K-pop rollouts, Gironas has helped shape strategies for both global stars and emerging icons alike—including Lauv, Jensen McRae, Madilyn Bailey, Moses Sumney, Jada Kingdom, and more.
Beyond their day-to-day, Gironas is a respected voice in advocacy and inclusion across the music and tech industries. They led the U.S. expansion of Keychange and launched its flagship talent development program for female, trans, and non-binary creatives—earning the Music Business Association’s Agent of Change Award. Gironas currently serves on the Board of Directors at Industry In Spanglish and Keychange U.S. and holds the role of Global Chair of Diversity, Inclusion & Community at Women In Music. A dedicated mentor through SheSaid.So and BPI’s Grow Tech Incubator, Gironas also speaks globally at SXSW, Reeperbahn, Sound City Liverpool, Music Tectonics, Music Biz, PopOut! LA, ASCAP Experience, and more—helping shape the future of inclusive leadership in music, tech, and the creator economy.
Needless to say, when tech and entertainment are navigating their crossroads, Gironas can always be found, ready to lead others with compassion and exuberance.